Creating a Content Plan

Posted on September 23, 2007
Filed Under Article Site Makeover, Blogging |

This post is part of the Article Site Makeover series.

Okay, as promised, here’s the highlights of my content creation plan for the new article site blog.

I followed Dr. Mani’s plan here and answered the questions that were applicable to this situation to create my plan. You can find a link to his site in the previous post. (I don’t want to spam him by linking back there twice in one day. )

Section 1: Who creates the content?

Content will be created mostly by me using both original research and private label materials. Once the site is established and can provide benefit to others authors, there will be a manual submission process that invites others to contribute. In time I may also outsource some of the content creation, but other things have priority in my wish list for when the budget for outsourcing becomes available.

Section 2 was about outsourcing, so doesn’t apply at this time.

Section 3: What kind of content will I offer?

Articles, of course, since that’s the main focus of the site. But I also recognize that people have different learning styles and so will include audio versions of articles, interviews with experts, and videos.

Since I’m building an authority site I want the content formats to appeal to as wide an audience in my target market as possible.

Section 4: What are the details of my content?

Mindful of becoming stuck in a posting rut, I have decided that content length and detail will be varied. I don’t want readers to get bored, and they will if all they find when they visit is heavy reading. So based on that here are my content details:

Section 5: Frequency of Updates

The initial blog business plan calls for content to be added three times daily. I can see there being postings more often depending on the news stories of the day.

Section 6: Who will add the content to the site?

Again, for the time being I will add the content myself. News items, videos and podcasts will be added daily as they occur. Feature articles and tips will be written in advance and set up using the wordpress post-dated feature.

This was a really useful exercise for me to do. In the past when I’ve started a blog, I’ve never really given a lot of thought to where the content would come from or what it would look like. I’d just pick a topic and go off and write a few articles. I think by having a [tag-tec]content plan[/tag-tec] this time, and knowing exactly what kinds of content I want, I will have a much better chance of creating a successful and long-lasting blog.

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